Privacy Policy

Last Updated: September 2026

1. Introduction

New East General Trading FZCO (“New East,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, communicating with us, submitting an inquiry, or using our online services.

This Privacy Policy explains how we collect, use, store, and protect personal information obtained through our website and related digital channels.

By using this website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

We may collect personal and business information that you voluntarily provide to us, including:

Full name
Company name
Job title
Business email address
Telephone or mobile number
Country or location
Business type
Product and brand interests
Product inquiries and quotation requests
Part numbers and requested quantities
Documents or files submitted with an inquiry
Messages and other information you provide when contacting us

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device type, operating system, pages visited, referring website, approximate location, and website interaction information.

3. How We Use Your Information

We may use the information we collect to:

Respond to inquiries and requests
Process requests for quotations
Provide information about our products, brands, and services
Connect inquiries with the appropriate sales team, branch, or department
Manage and develop business relationships
Improve our website, products, services, and customer experience
Analyze website traffic and visitor behavior
Measure the effectiveness of our marketing activities
Communicate relevant business, product, or company information where permitted
Maintain website security and prevent misuse
Meet applicable legal and regulatory requirements

4. B2B Inquiries and Submitted Information

As New East primarily serves business customers, information submitted through quotation forms, contact forms, product inquiries, catalogue requests, or other business forms may be used to evaluate and respond to your company's requirements.

Where you submit information on behalf of a company or another individual, you are responsible for ensuring that you are authorized to provide such information where required.

5. Cookies and Analytics

Our website may use cookies and similar technologies to operate effectively, remember preferences, understand how visitors use the website, measure performance, and support marketing activities.

We may use analytics and advertising technologies provided by third parties, subject to applicable requirements and your cookie preferences where required.

You may control or disable certain cookies through your browser settings or through any cookie management tools provided on our website. Disabling certain cookies may affect some website functionality.

6. How We Share Information

We do not sell your personal information.

We may share relevant information with New East branches, affiliated entities, employees, authorized representatives, and service providers where reasonably necessary to respond to your inquiry or operate our business.

For example, a business inquiry may be forwarded to the appropriate regional sales team or department based on your country, requested products, or business requirements.

We may also disclose information when required by applicable law, regulation, court order, or competent governmental authority.

7. Third-Party Service Providers

We may use third-party service providers to support our website and business operations, including website hosting, analytics, customer relationship management, communications, marketing, cybersecurity, and other technology services.

Such providers may process information on our behalf according to their contractual obligations and applicable data protection requirements.

8. International Data Transfers

Due to the international nature of our operations, information may be processed or accessed in countries other than the country from which you submitted it.

Where required, we take reasonable measures designed to ensure that personal information transferred internationally receives appropriate protection in accordance with applicable data protection requirements.

9. Data Security

We implement reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including managing business relationships, responding to inquiries, maintaining appropriate business records, and complying with applicable legal or regulatory requirements.

11. Your Rights

Depending on applicable law, you may have certain rights concerning your personal information, which may include requesting access to, correction of, or deletion of your information, as well as objecting to or restricting certain processing activities.

Requests may be submitted using the contact information provided on our website. We may need to verify your identity before processing certain requests.

12. Third-Party Websites

Our website may contain links to websites operated by third parties, including manufacturers, business partners, social media platforms, or other external services.

New East is not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing their respective privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, technology, or applicable requirements.

The latest version will be published on this page with an updated revision date.

14. Processing Personal Data

We process personal information based on one or more lawful grounds, including consent, legitimate business interests, performance of a contract, compliance with legal obligations, and responding to business inquiries.

15. Contact Us

For questions regarding this Privacy Policy or how your personal information is handled, please contact:

New East General Trading FZCO
Info@neweast.com
+971 4 881 1195
Dubai, United Arab Emirates

Please refer to the Contact Us page on our website for our latest contact information.